The AdWords API team has been making serious improvements on their API. We had been using the old version of their API, because that was the only thing available, but we’re now upgraded to the latest version.
We used to not be able to get search volume numbers as you would see them when set to ‘Exact Match’ over on the AdWords External Keyword Tool. With the new AdWords API, we’re now bringing in Exact Match numbers. What’s the difference between ‘Exact Match’ and ‘Broad Match’? Basically, ‘Broad Match’ gives you search volume numbers on that term, and closely associated terms to that one. ‘Exact Match’ supposedly tells us how many people searched for that term exactly on average in a given month.
We recently released the ability to mask an AuthorityLabs account to any domain for Pro accounts. What does this mean exactly? Basically, instead of having your AuthorityLabs account show up at demo.authoritylabs.com, for example, it can live at demo.accountrank.com.
Lots of our customers have been giving clients access to their account, and now, with domain & email aliasing, those accounts are 100% white-labeled.
Domain labels can help larger account distinguish two of the same domain. Why would an account have the same domain in it twice? In this video, you can see how to separate branded, from non-branded terms using multiple domains and domain labels. That’s one use case. You may also have two different clients with the same competitor. This makes it easy to figure out which one is which!
A friend of mine, Travis Campbell, did a great review of AuthorityLabs on his marketing strategy blog. This is an example of how someone used AuthorityLabs to make sure their site is positioned where it should be during drastic changes. Travis had to merge two sites into one, and needed to easily ensure he retained his rankings. AuthorityLabs allowed him to get daily feedback on how changes he made to his site affected search engine visibility. He invested heavily in SEO and AuthorityLabs helped him protect that investment.
Setting up your AuthorityLabs account is easy. I made a quick screencast to walk you through the process. All you have to do is add a domain then add some keywords. After a day, you’ll start to see your account populate with ranking data.
We’ve just added the ability to sort by rank change. When you click the heading of one of the search engine columns you get different sort options. So, it goes like this…
1st click: sorts by rank descending (from 1 – 100 – not ranking)
2nd click: sorts by rank ascending (from not ranking – 100 – [...]
Figuring out what terms your competition is trying to rank for can be a great way to find keywords to target. If you know what to look for, it’s pretty easy figure out. When analyzing the competition, though, make sure THEY know which terms to target. If they do, the quickest thing to look at [...]
We’ve been working day and night over the weekend to get everything moved over to Amazon smoothly. It didn’t go as smoothly as we had hoped though. Yesterday we had problems that could be resolved by today, so there are going to be issues with your account.
Thanks for your patience as we work through this.
Update: We had to postpone maintenance. We’ll be down from 11:00pm – 1:00am MST today.
FYI … we’ll be down for maintenance from 8:00am – 10:00am tomorrow as we move everything over to the new platform. Thanks, and sorry for any inconvenience!
An update on #tweetsforboobs, but first … thanks for everyone’s participation so far. You all have been amazing!!! Keep it up!
How #tweetsforboobs Started (if you’re curious)
We’re really happy to be involved with the #tweetsforboobs twitter campaign for breast cancer awareness. At the beginning of September I decided I wanted to do something non-profit oriented on [...]
